21 Motivational Quotes by Anubhav Dubey, Co-founder of Chai Sutta Bar

You know what’s funny? Some people crack exams, others crack ideas. And Anubhav Dubey—well, he cracked a cup of chai wide open and turned it into a national (and international!) craze.

Now, this isn’t some MBA success story. Nope. Anubhav was just a regular guy from Rewa, Madhya Pradesh. Like many Indian students, he packed his bags and headed to Delhi, chasing that UPSC dream. You’ve heard it before: study, struggle, repeat. But guess what? Halfway through, he thought, “Is this really what I want?” And boom—next thing you know, he’s back in Indore, brewing something far more exciting.

With barely ₹3 lakh in hand and not a clue about running a business, he teamed up with his childhood friend, Anand Nayak. Together, they opened a tea stall. But not your boring, steel-glass chai stand. This was Chai Sutta Bar—and oh boy, did it stir things up.

What made it click? For starters, they served tea in kulhads—those warm, earthy clay cups that just hit different. There was no fancy seating, no over-the-top menu. Just real conversations over hot chai. And the name? Slightly edgy, super catchy. Young folks loved it. Curious uncles? Maybe a bit puzzled. But everyone remembered it.

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Without any big marketing budgets or brand consultants, Chai Sutta Bar grew like wildfire. By 2025, they’ve crossed 400+ outlets—in cities big and small. Not just in India either. They’ve brewed their way into Dubai, Oman, and even Nepal.

But here's what makes Anubhav truly different: he stayed rooted. Instead of switching to plastic or paper cups, he stuck with kulhads, directly supporting local potters and rural families. Imagine—each sip of tea creating a ripple of income across small villages. That’s impact.

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He didn’t stop at tea. Anubhav also became a motivational speaker. Not the boring, scripted kind. He speaks from real experience—failures, fears, and those awkward tea-burning moments. And people connect with that. Because let’s be honest, we’re all figuring life out.

So, what do we learn from Anubhav Dubey? That success isn’t about money or degrees. It’s about believing in your idea—even when others don’t. It’s about pouring your heart into something as simple as a cup of chai.

And hey, next time you pass by a Chai Sutta Bar, maybe grab a kulhad. Who knows? You might just sip a little inspiration with it.

1.)  Start small, dream big—chai se business tak sab mumkin hai.

2.) Failures don’t stop you. Fear does.

3.) If your heart is in the right place, even a tea stall can become a brand.

4.) Don’t wait for the perfect idea. Start with what you have.

5.) It’s not about how big you start, it’s about how strongly you believe.

6.) We didn’t just sell tea, we served emotions in a kulhad.

7.) Small towns can give birth to big dreams.

8.) Chai pe charcha ho ya life ka decision—follow your gut.

9.) Your degree might give you a job, but your passion builds your empire.

10.) There is no shortcut. Hard work, consistency, and intent always win.

11.) Never underestimate the power of an idea brewed with passion.

12.) Don’t chase money—chase impact. Money will follow.

13.) From zero investment to crores in turnover, belief was the biggest capital.

14.) You are just one bold decision away from changing your life.

15.) Be proud of your roots. That’s where your strength lies.

16.) Every cup of tea we served carried a story, just like our journey.

17.) People laughed when we said we’ll build a brand with chai. Today, they line up for it.

18.) When you think like a struggler and act like a warrior, you build something iconic.

19.) No business is small if the vision is strong.

20.) Chai se zindagi tak—sab kuch patience aur mehnat se hi banta hai.

21.) Success is not about luxury. It’s about making your journey meaningful.